You’re in for a story.
Things were moving wild and fast in our first years. But we kept doing all sorts of stuff to give back to the community: from supporting education programs to donating to animal shelters.
To mark MacPaw’s 10th anniversary, we decided to find a home for all our good deeds and social projects. That’s how #MacPawCares were born. The initiatives were created to address some of the most pressing issues in MacPaw’s home country, Ukraine, including recycling, cleaning up cities, educating youth, taking care of animals and so much more.
Because of the team's enthusiasm for tackling social issues, the company decided to expand #MacPawCares into a full-fledged initiative to help the community, city, country and the environment. Since then, #MacPawCares has successfully implemented over 30 projects.
Besides our #MacPawCares initiatives, corporate volunteering at MacPaw transformed into regular activities. For instance, we organize Donor Day at the office twice a year. Macpawians can donate their blood and save someone's life. Also, the Christmas Elves initiative became a beloved tradition. Every year we grant more than 200 kids their holiday wishes.
In 2021, #MacPawCares initiatives reached…Antarctica! We supported the Ukrainian Vernadsky Research Base and donated a satellite antenna for improving their internet connection. It took us a year to deliver the antenna to the station, but the result paid off.
Since the full-scale russian invasion onset on February 24, 2022, MacPaw CSR programs have shifted their focus. Our corporate charitable fund MacPaw Foundation went public and we began to provide non-lethal assistance for those who protect us. We were extremely touched when our customers supported our foundation with their donations.
MacPaw Foundation continues to support Ukraine. Furthermore, we resumed our #MacPawCares activities with a focus on inclusivity and educational projects