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Nevermind the Breed

Nevermind the Breed campaign

There are a lot of homeless dogs in the world and a lot of people looking to get a dog. Many different organizations are working to help them meet. But sometimes stereotypes stand in the way of these meetings, as some people only want to adopt purebreds.

Ukrainian NGO DOG MA organized a Nevermind the Breed campaign to battle the prejudice surrounding dog adoption, and we decided to join in. MacPaw sponsored a promo video on the topic.

The video has already hit more than 170 thousand views across different platforms. It emphasizes that dogs are companions, not accessories and that one shouldn’t judge a dog by its looks, just like one shouldn’t judge a book by its cover. The campaign aims to set a trend of adopting dogs from shelters. Several Ukrainian musicians and opinion leaders starred in the video to support the cause.

We also helped DOG MA place some posters encouraging people to adopt shelter dogs on the citylights around Kyiv.

You might have suspected that MacPaw is a cat-loving company, and we are. But we love dogs too, and we want them to find their families, breed or no breed. So if you are thinking of getting a canine, consider visiting your local shelter. Who knows, maybe there is a right dog just for you in there!
Nevermind the Breed
Nevermind the BreedNevermind the BreedNevermind the Breed
Nevermind the Breed

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