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Battling garbage both on- and offline

You are probably familiar with CleanMyMac – an app that keeps your laptop or PC free from any unwanted garbage. Now let us introduce you to #CleanMyCity – a challenge that does the same thing for our streets!

We started this initiative in 2019 as a series of urban cleanups in Kyiv, Ukraine’s capital. MacPaw provided supplies such as gloves and trash bags, while the macpawians dedicated their time and picked up loads of trash to turn the locations people used to avoid green and inviting again. Every cleanup was a 3-in-1 event: a team-building experience, a good deed, and an outing with family and friends who decided to join in on the fun

Here is the timeline of our anti-littering achievements:


In 2019, we picked up 62 bags of garbage at the Sovsky Ponds in Kyiv and 32 more bags in Pereyaslav, a small city in the Kyiv region.


In 2020, despite the pandemic, we organized a cleanup in the Carpathian mountains at the Borzhava mountain range and near the Shypit waterfall. We collected 12 bags of garbage there at the first #CleanMyCarpathians cleanup which will hopefully turn into a series of cleanups over the next few years.


In 2021, we came back to the Sovsky Ponds to fill 69 more bags with trash that was left behind and also to plant 15 sycamore trees and 100 barberry bushes by the ponds. We also organized the #CleanMySea event at the Kinburn Spit at the Black Sea shore in the Mykolaiv region. There 26 macpawians picked up 24 bags of garbage and visited a guided tour by the Ministry of Education and Science representatives.

Did anyone else join the challenge?

Only our creativity, sense of humor, and a creature named Junkman – a character created to remind people of the dangers of littering. Just like a superhero, if only superheroes’ suits were made of trash – namely snack wrappers, plastic straws and bags, and cigarette butts. Junkman became the star of our 2019 prank video The Revenge of the Junk. The video went viral with 8,5 million views across different platforms and helped us raise awareness of littering as a huge problem that needs to be addressed. The campaign received the Gold Honor Shorty Award in Environment and Sustainability and became a finalist in the “Best Motivational Video or Video Series” category of the Content Marketing Awards.

At this point, we are almost certain that all this anti-garbage talk is motivating you to hold the #CleanMyCity event in your city.

Let’s make our cities cleaner together!

At this point, we are almost certain that all this anti-garbage talk is motivating you to hold the #CleanMyCity event in your city.

Here are some quick steps and organizational tips 
for you:
Choose an area you’d like to focus on.
Arrange the cleanup with the city council or the landowner
Find a company that provides waste removal services to take care of all the garbage you’ll collect
Prepare the necessities: gloves, paper bags, and containers for any hazardous waste you might find as well as snacks and drinks for the participants
Familiarize the participants with the garbage-picking guidelines and safety instructions
Make the “before and after” photos and post them on your website and social media with the #CleanMyCity hashtag
Congratulate yourself and all those involved on doing a great job

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