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The Stories of Social Initiatives


Have you heard of Ukrainer? These amazing guys work on making Ukraine popular: its remote locations, people, art, and business. They tell immersive stories, and they do it in 11 languages!

We love watching these stories, and we thought of another series of stories worth telling – stories of charitable organizations, volunteers, community initiatives, and corporate social responsibility (CSR). So together with Ukrainer, we created 10 videos depicting their stories.

Seven of them are about charities and other great initiatives:
Come Back Alive foundation – one of the biggest foundations supporting the Ukrainian military and providing them with gear, medical supplies, and gadgets;
DostupnoUA – accessibility champions battling myths and prejudice surrounding disabilities and striving to create an equal and comfortable environment for all;
U-Cycle – an organization advocating for bicycle infrastructure and safe cycling;
Blood Agents – an NGO promoting blood donation and encouraging more people to give blood and save lives;
Prometheus – the biggest free online education platform in Ukraine that came a long way from crowdfunding and self-made courses to partnering with the world’s major universities to make their classes available to Ukrainians;
Kyiv Animal Rescue Group – a squad of superheroes saving big and small animals from dangers and difficult situations;
Strokati Ienoty kids camp – the name translates from Ukrainian as “motley raccoons”. Its founder is an educator and a veteran, and he wanted to create a space to get children excited about the world and motivate them to try new things. The camp was founded in 2016, and the first kids there were the kids of the soldiers who died or were wounded in battle.

Three more stories tell the viewer about businesses and the social impacts of their CSR initiatives. Two videos are dedicated to our fellow IT companies, Eleks and SoftServe, and one tells about the MacPaw Cares projects.

Some might say that good deeds should be done in silence, but we do not think that this is 100% true. This is not about bragging, but rather about showcasing positive change, instilling hope, and motivating others by personal example. These kinds of stories inspire people to act, even if it’s just a clean-up in a park or planting some flowers outside one’s house. Every change matters, and even the smallest step can make a big difference!

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